The Mediterranean Agrofood Competence Center (MACC) is a pioneering organization in Greece’s agrifood sector, dedicated to enhancing sustainability, competitiveness, and technological innovation in agriculture. Operating from Crete, Greece, MACC bridges research and market applications, offering solutions that support farmers, producers, and businesses in adopting cutting-edge agricultural technologies. Mission & Objectives MACC is committed to addressing key challenges in the agrifood industry, such as: Technological Lag: Bridging the gap between research and real-world applications. Innovation Funding: Securing financial aid to support the development of sustainable agricultural solutions. Weak Research-Market Links: Connecting academia, industry, and policymakers to foster an innovative ecosystem. By combining technology, sustainability, and collaboration, MACC fosters a circular economy approach, ensuring long-term environmental and economic benefits.